The Federal Government's Sustainability Board has awarded the slow-fashion-concept of „Studio Karin Jordan – business clothing for women made in Berlin“ with the quality label „Werkstatt N 2013.“ With this the broad understanding of sustainable fashion has been honoured, combining creative and ecological quality with ethical and social responsibility.
The Studio Karin Jordan offers a concrete alternative for women who
- are weary of the fast moving seasonal changes in the clothing industry's „fashion“ and the subsequent devaluation of their clothes and instead appreciate longevity and individuality (ethical-cultural aspect),
- want to set their personal sustainable consumer behaviour against the prevailing throw-away mentality and the accompanying waste of resources as well as the resulting pollution (ecological aspect),
- no longer want to wear clothes that western brands have produced at the cost of textile workers in low-wage countries (socio-economic aspect).
Sustainability in the choice of fabrics and suppliers
All fabrics and sewing materials are being obtained from countries in the EU. About 80 per cent of all goods are being ordered from companys to the owners or representatives of which we are in personal contact. In these personal relationships we discuss the respective quality criteria: longevity, a pleasant wearing climate, durability, crease-resistance. At the same time there is an exchange of information about the applicable environmental and social standards. These are a crucial factor for Studio Karin Jordan to enter a business relationship with a supplier or not. Suppliers meeting the high standards and possessing the necessary certificates are not easy to find. Big fabric suppliers often demand a minimum purchase of unreasonable dimensions for a small company such as Studio Karin Jordan, making the search very difficult. Smaller firms however often do without the expensive certifications for organisational and financial reasons.
Sustainability in the production process
The Studio Karin Jordan always works with experienced, specialised personnel from Berlin and Brandenburg to ensure the high quality of the clothes. With the on-site production at the Berlin studio long, environmentally harmful transportation routes are being avoided. It is part of the concept of sustainable clothing to produce the pieces of clothing under socially acceptable and family-friendly working conditions. This means that the workers receive a fair salary and that the work schedule and leave regulations are being coordinated with their family needs. The working routines are being organised to make night shifts and weekend work unnecessary. The team discusses the working disposition in order to find individual solutions depending on the order situation. The company places great importance on the staff doing continuously high-quality work. To ensure this permanent high standard the employer Karin Jordan prepares for the fact that a staff member's life not always fits into a nine-to-five-job's schedule and that the family situation often requires flexible arrangements. The job satisfaction of the team is enormously important for Karin Jordan, since it reflects in the quality of the products. Furthermore, the physical proximity of production and sale allows a direct communication between designer, customer and tailor. The customer at the studio does not receive an anonymously produced piece of clothing but can see where and by whom her clothes are being made. The taylors on the other hand do not work for faceless customers but often know for whom they produce – which not inconsiderably contributes to their committed work and subsequent quality of the products.
Sustainability of the business location Berlin-Mitte
The Studio Karin Jordan (consisting of a showroom with adjacent production site and a big storage room) is situated in the commercial complex WeiberWirtschaft eG, Europe's biggest foundation centre, in Berlin-Mitte. The centre has received the award „NABU-Baupreis 2004 für nachhaltiges Bauen und Renovieren“ (NABU-Construction Prize 2004 for Sustainable Construction and Renovation) by the German Society for Nature Conservation (NABU) for the exemplary renovation of the old factory site on Anklamer Straße according to an ecological concept.
Heiligenstädter zips from Thuringia | www.heiligenstaedter-reissverschluss.de |
We obtain our zips from Thuringia. The company Heiligenstädter Reißverschlüsse exists since 1870. The production is on-site and according to Öko-Tex-Standard 100.
Fabrics by Höfer Fabric Collection and weaving mill on lake Chiemsee | www.hoefer-stoffe.de |
Höfer, often called the „smallest weaving mill“ of its kind, has been producing finest merino wool fabrics on its jacquard weaving machines for over 50 years. We as customers have the possibility to have our own designs weaved there. Since all customer's designs are being archived by Höfer they are available to us even years later.
Greuter-Jersey Made in Switzerland | www.greuter-jersey.ch/es_oekologie.htm |
We purchase the Greuter-Jersey directly from Schellenberg Textildruck AG in Switzerland, a company that has taken over the brand Greuter-Jersey some years ago. It emphasises its ecological commitment in the areas of wastewater treatment, heat recovery from wastewater and exhaust air, energy-saving machines and installations as well as the conversion to natural gas. Therefore it has been exempted from the CO2-compensation for fuels since 2008. The aim according to the Kyoto-Protocol was far exceeded. The Schellenberg AG sees its future in the conversion to renewable energy. Furthermore its fabrics are Öko-Tex-standard certified. It cooperates with the fair-trade organic-cotton chain Intertek Naturaline Bio-Cotton.